Episode 1

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Published on:

28th Jan 2026

Early Business Investments That Delay Growth EP01

In this episode, I’m talking openly about one of the early business decisions that quietly delayed my growth...investing too early, before clarity, cash flow, and structure were in place.

This isn’t an episode about blaming mentors or saying “don’t invest in your business.” It’s about timing, stage-awareness, and the opportunity cost that rarely gets discussed when we’re encouraged to “go all in.”

I share what led me to invest nearly $40,000 into close-proximity, one-to-one mentorship at a stage when I hadn’t yet defined my niche, offers, or business model, and how that decision didn’t just impact my finances, but shaped my decision-making for years afterwards.

We talk about the hidden cost of early investments: limited flexibility, pressure to make things work, missed opportunities to experiment, and how being financially locked into one path can quietly cap growth.

This episode is a reflective conversation about learning to invest from where your business actually is and not from where you hope it will be someday.

If you’re early in your business, feeling pressure to make big investments, or wondering why growth feels heavier than it should, this episode will help you think differently about timing, capacity, and what truly supports sustainable growth.

About the Host

Asmita Jason helps coaches and online business owners build sustainable businesses through clarity, systems, and long-term thinking.

👉 Explore Everything that Asmita Does here: https://www.asmitajason.com/EVERYTHING

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About the Podcast

The Candid Code
Decoding the real truths behind building online business success
This podcast is for coaches, consultants, and online business owners who want clear, practical conversations about building a sustainable online business. Each episode breaks down real experiences, common mistakes, and overlooked decisions around online marketing, list building, content, offers, and long-term business growth. Instead of step-by-step tutorials or hype-driven advice, you’ll hear honest explanations, real trade-offs, and lessons learned from building and rebuilding a business over time. You’ll learn how to think clearly about what actually matters at different stages of business, avoid costly missteps, and make smarter decisions around growth, visibility, and monetisation. If you’re tired of surface-level marketing content and want conversations that help you build with intention and clarity, this podcast is for you.

About your host

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Asmita Jason

Asmita Jason is a Business and Marketing Mentor who helps business owners simplify how they sell, market, and grow. Known for her clarity-driven approach, she supports entrepreneurs in building sustainable revenue through focused offers and consistent marketing. After rebuilding her business from scratch in a new industry, Asmita teaches business owners how to scale with intention and create growth without unnecessary complexity.